Reimagining Design: Unlocking Strategic Innovation

 The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional's journey through corporate America.

Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving--how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations.

Product details

• Format Hardback | 192 pages
• Dimensions 133 x 203 x 22.86mm | 340.19g
• Publication date 15 Mar 2022
• Publisher MIT Press Ltd
• Imprint MIT Press
• Publication City/Country United States
• Language English
• Illustrations note 30 black and white illustrations
• ISBN10 0262046504
• ISBN13 9780262046503