Brand Documentary Magazine #71 Dji

DJI is a drone company founded in 2006 by Frank Wang, who dreamed of having a bird’s-eye view of the world. Born in Shenzhen, the first special economic zone of China, DJI constructed its brand image as an innovation leader by developing the Phantom, the world’s first ready-made drone. After that, the age of consumer drones took off with the release of the Mavic, a compact drone with foldable wings. Regarded as the “Apple of the drone industry,” DJI continues to spearhead the global drone market.